The retail industry is investing significant resources into implementation and optimization of mobile marketing campaigns and for good reason. Juniper Research projects that global mobile-coupon redemption rates will exceed 8% by 2016, driven largely by growth of usage in North America and Western Europe, mirroring earlier trends already well established in China and the Far…
Mass data capture, tracking technology and privacy are much in the news these days thanks to recent revelations concerning the National Security Agency’s mass-surveillance programs, prompting, once again, heated debate over where we should draw the line that distinguishes permissible data capture and mining from prohibited snooping. Similar debates have also arisen with regard to…
Partnering with technology leaders of such stature as Advantech offers L-Tron clients distinct advantages – some more obvious than others. Sure, you likely already know about many of Advantech’s field-leading industrial-automation and intelligent-systems solutions, but are you aware of the independent research and analyses Advantech inspires and sponsors? Case in point: IEB Media’s Industrial Wireless…
Although I sit in front of a desktop PC-based workstation during most business hours and use a laptop PC and mobile tablet when away from the office, I conduct the majority of my personal computing and communications via a smartphone – the only device that is my constant companion. Some might consider that sad; others…
Sometimes our search for one thing leads us instead to something equally wonderful yet totally unexpected. This happened to me again today as my Internet search for one remembered title in the Advantech resource library led me instead to the discovery of a 25-page Advantech-sponsored tactical brief by Automation World entitled Fieldbus I/O. This focused…
Reading Honeywell Scanning & Mobility’s recent white paper, Mobile Marketing: Retail’s Next Frontier, caused me to consider my own susceptibility to mobile coupons, and I was surprised to realize that I do, in fact, use them regularly. For example, Cinemark Theaters emails a weekly coupon and, although I don’t go to the movies weekly, when…
In an era when financial news is too often focused on negatives, it has been refreshing to follow Zebra Technologies as it has bucked that trend so prominently. The L-Tron team takes great pride in its remarkable roster of technology partners, not least among which is Zebra. Simply put, its backing positions us to deliver…
Green-tech has been getting so much press in recent years that it’s easy to lose sight of its dollars-and-cents bottom-line significance amid all that noise. Still, when advances in green-tech mean real improvements in the energy efficiency of the devices, such as Ethernet switches, that we deploy in vast numbers, the results can be not…
In these days of direct deposit and PayPal, it’s increasingly rare that I receive payment via paper check. But when I do, I needn’t travel to a brick-and-mortar bank or even an ATM kiosk. Instead, using the bank’s smartphone app, I simply photograph the front and back of the endorsed check and my deposit is…
“Hey, Rowdy, you seen that ol’ brindle cow and her new calf today?” “Naw, Mister Favor, sure ain’t. Should I ride over to the north pasture – see if she might’a got stuck in that buffalo wallow? Wouldn’t take more’n four or five hours. Or, maybe I should ride down to the south pasture? She…
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